Gift Card

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Global Gift Card Market Size, Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts to 2030


The Gift Card is the mode of transfer in the form of gift or salary or incentives. This trend of transfer is utilized by employees, corporate bodies, and people from many other areas in the form of prepaid gift cards, gift vouchers for various beneficial reasons. This market for the corporate institution's segment is supposed to witness the highest growth rate during the forecast period. Christmas, birthdays, thank you gift, graduation, baby shower and mother's day are some other popular occasions for which consumers are increasingly buying it. Open-loop gift cards growing in popularity. E-gifting gaining in prominence. That cards have become more innovative with the fast evolution of smart phones and the internet as the use of modern technology. Marketing strategies create various ways for card lovers. Thus, the increase in the adoption of smart phones boosts this market by supplying many easy solutions to the customers. The global market was valued at 725.51 million USD in 2020 and is expected to reach 3200.5 million USD by 2020 growing at a CAGR of 16.0% during the forecast period. The open-loop segment is expected to grow at the highest rate during the forecast period.

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Market Dynamics and Factors:

The major factor attributed to the growth of the global market is increasing demand for gift cards in the corporate sector, coming of e-commerce, Technological innovation in product offerings, rise in adoption for advanced payment solutions. In addition, an increase in application areas among end-users, growth associated with e-commerce and m-commerce industry, increased spending capacity of consumers. It result in additional loss of money, and the growing concern related to the use of plastic is restraining the market growth over the forecast period. The retail business segment contributed the higher share in 2016. This segment accounted for 431,833 million USD in 2016 and is projected to grow at the CAGR of 15.0% during the forecast period. However, this market for the corporate institution's segment is projected to grow at the greatest rate of 17.3%. Virtual cards are low cost as compare to plastic gift cards, have become popular in recent years. Rechargeable cards are also anticipated to give significant growth for the gift card industry. The major challenge of this market is security, fraud, and double-spending problem to integrate with this industry.

Market Segmentation:

  • Global Gift Card Market – By Type

    • Open Loop

    • Closed Loop

    • E-Gifting

  • Global Gift Card Market – By Industry Vertical 

    • Retail

    • Corporate Institutions

  • Global Gift Card Market – By Geography

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • France

      • Germany

      • Italy

      • Rest of Europe

    • Asia-Pacific

      • Japan

      • China

      • India

      • Australia

      • Rest of Asia Pacific

    • ROW

      • Latin America

      • Middle East

      • Africa


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Geographic Analysis:

Europe is expected to continue to dominate the market in terms of value during the forecast period due to adequate technological development for the adoption of gift cards. The Europe gift cards market developed the highest share, valued at 246,983 million USD in terms of revenue in 2016. The Asia pacific gift cards market secondly dominating this market due to the growth of the retail industry, remarkable economic growth in Southeast Asia, India, & other economies and growth in trend of integrated cost technologies. Asia-Pacific is the highest revenue for the market owing to the increase in the adoption of cards among end-users and the presence of untapped demands in countries such as China, Japan, and Australia. Starbucks was one of the well-known brands revolutionizing the concept of cards in the US and its popularity has increased manifold all over the years.

Competitive Scenario:

The major key players operating in the market are National Gift Card Corp, Blackhawk Network Holdings, Inc., InComm Holdings, Inc., QwikCilver Solutions Private Limited, Edge Loyalty Systems Pty Ltd., First Data Corporation, Worldpay, Inc., TransGate Solutions, Buyatab Online, Inc., and Value Access Limited.

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How will this Market Intelligence Report Benefit You?

  1. The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

  2. Exclusive insight into the key trends affecting the Global Gift Card industry, although key threats, opportunities and disruptive technologies that could shape the Global Gift Card Market supply and demand.

  3. The report tracks the leading market players that will shape and impact the Global Gift Card Market most.

  4. The data analysis present in the Global Gift Card Market report is based on the combination of both primary and secondary resources.

  5. The report helps you to understand the real effects of key market drivers or retainers on Global Gift Card Market business.

The 2021 Annual Global Gift Card Market offers:

  • 100+ charts exploring and analysing the Global Gift Card Market from critical angles including retail forecasts, consumer demand, production and more

  • 15+ profiles of top producing states, with highlights of market conditions and retail trends

  • Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand

  • Benchmark wholesale prices, market position, plus prices for raw materials involved in Global Gift Card Market type

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Decision Foresight is a market research organization known for its reliable and genuine content, market estimation and the best analysis which is designed to deliver state-of-the-art quality syndicate reports to our customers. Apart from syndicate reports, you will find the best market insights, strategies that will help in taking better business decisions on subjects that may require you to develop and grow your business-like health, science, technology and many more. At Decision Foresight, we truly believe in disseminating the right piece of knowledge to a large section of the audience and cover the in-depth insights of market leaders across various verticals and horizontals.

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